privacy policy

PRIVACY POLICYLast updated: 13 July 2026PACIFIC CREATIVE UK LTD (“PACIFIC”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you visit our website, communicate with us, submit an enquiry, engage our services, purchase or access digital resources, attend an experience or otherwise interact with PACIFIC.PACIFIC processes personal information in accordance with applicable data-protection and privacy laws, including the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018, the Data (Use and Access) Act 2025, the Privacy and Electronic Communications Regulations 2003 (“PECR”) and, where applicable, the European Union General Data Protection Regulation (“EU GDPR”) and other relevant international privacy laws.1. WHO WE AREPACIFIC CREATIVE UK LTD is the controller responsible for the personal information described in this Privacy Policy unless otherwise stated.Company: PACIFIC CREATIVE UK LTD
Registered office: 86–90 Paul Street, London, EC2A 4NE, United Kingdom
Website: pacificcreative.co.uk
Privacy enquiries: [email protected]Where PACIFIC processes personal information solely on the documented instructions of a client, PACIFIC may act as a data processor and the relevant client may act as the data controller. Any such processing may also be governed by a separate agreement.2. THE INFORMATION WE MAY COLLECTDepending on how you interact with PACIFIC, we may collect and process the following categories of personal information:Identity and contact informationThis may include:* name;
* professional title;
* organisation or company;
* postal or business address;
* email address;
* telephone number; and
* professional or social-media profile information voluntarily provided to us.Enquiry and communications informationThis may include:* information submitted through website forms;
* correspondence by email, telephone, messaging platforms or social media;
* project enquiries;
* consultation requests;
* meeting records;
* feedback; and
* information you choose to provide when communicating with us.Professional and project informationThis may include:* organisational information;
* project requirements;
* creative, commercial or strategic objectives;
* brand information;
* client briefs;
* preferences;
* budgets;
* timelines;
* proposals;
* contractual information; and
* other information required to assess, develop or deliver an engagement.Transaction and commercial informationWhere applicable, this may include:* records of products or services purchased;
* invoices;
* billing details;
* payment status;
* transaction references; and
* related accounting information.PACIFIC does not ordinarily receive or store complete payment-card information. Payments may be processed by independent payment-service providers under their own privacy policies and security standards.Technical and website informationWhen you access our website, we or authorised technology providers may automatically collect limited technical information, including:* Internet Protocol address;
* browser type and version;
* device type;
* operating system;
* approximate location derived from an IP address;
* time zone;
* referring website;
* pages viewed;
* access times;
* website interactions;
* diagnostic information; and
* cookie or similar technology identifiers.Marketing and preference informationThis may include:* communication preferences;
* marketing consent;
* event interests;
* areas of professional interest; and
* records of engagement with PACIFIC communications.Information obtained from public or professional sourcesWhere appropriate, we may obtain limited professional information from publicly accessible sources, professional directories, company websites, event platforms, public social-media profiles, referrals or professional contacts.We will only use such information where we have a lawful basis and where the use is proportionate, relevant and consistent with applicable law.3. HOW WE USE PERSONAL INFORMATION AND OUR LAWFUL BASESWe process personal information only where we have a lawful basis to do so.We may use identity, contact, enquiry and professional information to:* respond to enquiries;
* arrange private introductions, consultations or meetings;
* assess potential projects;
* prepare proposals;
* communicate about requested services; and
* take steps at your request before entering into a contract.The lawful basis for this processing is generally taking steps before entering into a contract, performance of a contract and/or our legitimate interests in communicating with prospective clients and developing our business.We may use identity, contact, project, contractual and commercial information to:* establish and manage client relationships;
* provide creative direction, experience strategy, consultancy, production, digital resources or related services;
* administer projects;
* coordinate approved collaborators or delivery partners;
* maintain project records;
* provide client support; and
* fulfil contractual commitments.The lawful basis for this processing is generally performance of a contract, compliance with legal obligations and/or our legitimate interests in delivering and administering our services effectively.We may use transaction, invoicing and accounting information to:* issue and manage invoices;
* process or verify payments;
* maintain financial records;
* manage taxation and accounting requirements;
* prevent fraud; and
* establish, exercise or defend legal claims.The lawful basis for this processing is generally performance of a contract, compliance with legal obligations and our legitimate interests in protecting and administering our business.We may use technical, device, usage and website information to:* operate and maintain our website;
* provide website functionality;
* maintain security;
* identify technical problems;
* understand website performance;
* improve accessibility and user experience; and
* prevent misuse, fraud or cyber threats.The lawful basis for this processing is generally our legitimate interests in operating, securing and improving our website. Where applicable law requires consent for non-essential cookies or similar technologies, we will request consent before using them.We may use identity, contact and preference information to:* send news, invitations, publications, insights, updates or information about PACIFIC;
* communicate about relevant services, experiences or digital resources; and
* maintain professional relationships.We will rely on consent where required by law. In appropriate business-to-business contexts, we may rely on legitimate interests where permitted, provided that those interests are not overridden by your rights and interests.You may unsubscribe from marketing communications or withdraw consent at any time.We may also process information where necessary to:* comply with applicable laws, regulations, court orders or lawful requests;
* protect our legal rights;
* protect the rights, safety or security of PACIFIC, our clients, collaborators or others;
* investigate suspected fraud, misuse or unlawful activity; and
* establish, exercise or defend legal claims.The lawful basis may be compliance with a legal obligation and/or our legitimate interests in protecting our organisation and legal rights.Where we rely on legitimate interests, we consider the necessity and proportionality of the processing and balance our interests against the rights, freedoms and reasonable expectations of the individuals concerned.4. SENSITIVE PERSONAL INFORMATIONPACIFIC does not intentionally request or routinely collect special-category personal information through its website.Special-category information may include information concerning health, racial or ethnic origin, religious or philosophical beliefs, political opinions, trade-union membership, genetic or biometric information, or information concerning a person’s sex life or sexual orientation.Please do not provide sensitive personal information unless it is necessary and specifically requested for a legitimate purpose.If such information is processed, PACIFIC will do so only where an appropriate lawful basis and additional legal condition apply and where suitable safeguards are in place.5. COOKIES AND SIMILAR TECHNOLOGIESOur website may use cookies and similar technologies to:* enable essential website functionality;
* maintain website security;
* remember preferences;
* understand website performance;
* analyse website use; and
* improve user experience.Essential cookies may operate where they are necessary for the website to function.Non-essential analytics, advertising or similar tracking technologies will be used only where permitted by applicable law and, where required, after obtaining consent.You may manage cookie preferences through any cookie controls made available on the website and through your browser settings.Where PACIFIC introduces non-essential analytics, embedded media, advertising technologies or additional tracking tools, further information may be provided through a separate Cookie Policy or cookie-preference interface.6. HOW WE SHARE PERSONAL INFORMATIONPACIFIC does not sell personal information.We may disclose personal information only where reasonably necessary to:* website-hosting and technology providers;
* cloud-storage and business-software providers;
* professional email and communications providers;
* payment processors;
* accountants, auditors, insurers, lawyers and professional advisers;
* authorised creative collaborators, consultants, production partners, contractors or specialist suppliers involved in an engagement;
* analytics or website-performance providers, where lawfully enabled;
* government bodies, regulators, courts, law-enforcement agencies or other authorities where required by law; and
* prospective purchasers, investors, successors or professional advisers in connection with a legitimate corporate transaction, subject to appropriate confidentiality and legal safeguards.Service providers acting on our behalf are expected to process personal information only for authorised purposes and to maintain appropriate confidentiality, security and data-protection safeguards.Where project delivery requires information to be shared with an independent partner acting as a separate controller, that organisation may process information under its own privacy policy.7. INTERNATIONAL DATA TRANSFERSPACIFIC is established in the United Kingdom and may work internationally.Some technology providers, professional advisers, collaborators, clients or project partners may be located outside the United Kingdom or the European Economic Area, or may process information using international infrastructure.Where personal information is transferred internationally, PACIFIC will take appropriate steps to ensure that the transfer is lawful and that the information receives an appropriate level of protection.Depending on the destination and circumstances, safeguards may include:* applicable UK or European adequacy regulations or decisions;
* the United Kingdom International Data Transfer Agreement;
* the United Kingdom International Data Transfer Addendum;
* European Commission Standard Contractual Clauses;
* legally recognised contractual protections;
* supplementary technical and organisational safeguards; or
* another lawful transfer mechanism.You may contact us for further information about the safeguards applicable to a relevant international transfer.8. DATA SECURITYPACIFIC uses reasonable and proportionate technical and organisational measures designed to protect personal information against:* unauthorised access;
* accidental loss;
* unlawful use;
* alteration;
* unauthorised disclosure;
* destruction; and
* other forms of unlawful processing.These measures may include access controls, password protection, secure technology providers, restricted permissions, confidentiality arrangements, appropriate record-management procedures and security review.No method of electronic transmission or storage can be guaranteed to be completely secure. PACIFIC therefore cannot guarantee absolute security but will maintain safeguards proportionate to the nature of the information and associated risks.Where required by law, PACIFIC will assess, document and report qualifying personal-data breaches to the relevant supervisory authority and affected individuals.9. DATA RETENTIONPACIFIC retains personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, contractual, regulatory, accounting, taxation, insurance and dispute-resolution requirements.Typical retention periods may include:* general enquiries that do not develop into an engagement: normally up to 24 months following the most recent meaningful communication;
* prospective client, partnership and professional relationship records: normally up to 36 months following the most recent meaningful interaction, unless a continuing professional relationship or legitimate business reason justifies longer retention;
* client agreements, project records and material required to evidence services: normally for up to six years following completion or termination of the relevant engagement;
* invoices, accounting and taxation records: normally for at least six years or for any longer period required by applicable law;
* marketing information: until consent is withdrawn, an objection is made, the information is no longer relevant or continued processing is no longer lawful;
* technical and website information: according to the relevant technology provider’s retention settings and only for as long as reasonably necessary for security, analytics or website operation.Certain information may be retained for longer where required by law, necessary to establish, exercise or defend legal claims, or subject to a legal hold.When information is no longer required, we will securely delete, anonymise or otherwise dispose of it where reasonably practicable.10. YOUR DATA-PROTECTION RIGHTSDepending on your location and applicable law, you may have the right to:* be informed about how your personal information is used;
* request access to personal information held about you;
* request correction of inaccurate or incomplete information;
* request deletion of personal information in certain circumstances;
* request restriction of processing in certain circumstances;
* object to processing based on legitimate interests;
* object to direct marketing at any time;
* request the transfer of certain information to you or another organisation;
* withdraw consent at any time where processing is based on consent; and
* not be subject to a decision based solely on automated processing that produces legal or similarly significant effects, where applicable.These rights are not absolute and may be subject to legal conditions, exemptions or limitations.To exercise a right, contact:[email protected]We may request information reasonably necessary to verify your identity and protect personal information from unauthorised disclosure.We will respond within the period required by applicable law. Requests are ordinarily handled without charge, although a reasonable fee may be permitted where a request is manifestly unfounded, excessive or repetitive.Withdrawing consent will not affect the lawfulness of processing carried out before consent was withdrawn.11. AUTOMATED DECISION-MAKING AND ARTIFICIAL INTELLIGENCEPACIFIC does not currently use personal information to make solely automated decisions that produce legal or similarly significant effects concerning individuals.PACIFIC may use artificial-intelligence-assisted and digital tools to support research, ideation, administration, creative development, analysis, visualisation, workflow or service delivery.Where such tools are used, PACIFIC seeks to apply proportionate human oversight, confidentiality controls, data minimisation and appropriate safeguards.

Confidential client information or personal information will not knowingly be submitted to external artificial-intelligence systems in a manner inconsistent with contractual obligations, applicable law or PACIFIC’s authorised purposes.
If our use of automated decision-making materially changes, we will update this Privacy Policy and provide any additional information required by law.12. CHILDREN’S PRIVACYPACIFIC’s website and commercial services are directed primarily towards organisations, professionals and adults.We do not knowingly collect personal information directly from children through the website without appropriate authorisation or another lawful basis.Where PACIFIC participates in a project involving children or young people, appropriate project-specific privacy information, permissions, safeguarding procedures and data-protection measures will be implemented where required.13. THIRD-PARTY WEBSITES AND SERVICESOur website may contain links to websites, platforms, embedded content or services operated by third parties.PACIFIC does not control and is not responsible for the privacy, security or content practices of independent third parties.You should review the privacy information provided by the relevant third party before providing personal information or using its services.14. DATA-PROTECTION COMPLAINTSIf you have a concern or complaint regarding PACIFIC’s handling of personal information, please contact us first:Email: [email protected] address: PACIFIC CREATIVE UK LTD, 86–90 Paul Street, London, EC2A 4NE, United Kingdom.We will:● provide a clear means of submitting a data-protection complaint;● acknowledge a complaint within 30 days of receipt;● take appropriate steps to investigate the complaint without undue delay;● keep the complainant appropriately informed; and● communicate the outcome of the complaint.You also have the right to complain to the United Kingdom Information Commissioner’s Office (“ICO”) if you believe that your personal information has been processed unlawfully.You may contact the ICO through its official website or by using the contact details published by the ICO.
If you are located in the European Economic Area, you may also have the right to complain to the competent data-protection supervisory authority in the country where you live, work or believe an infringement occurred.Individuals in other jurisdictions may have the right to contact their relevant local privacy or data-protection authority.We encourage you to contact PACIFIC first so that we have an opportunity to investigate and address your concern.15. INTERNATIONAL PRIVACY RIGHTSIndividuals outside the United Kingdom may have additional rights under applicable local privacy laws.
Where such laws apply to PACIFIC’s processing, we will respect applicable rights and legal requirements.Depending on jurisdiction, these may include rights to:● know what categories of personal information are collected and used;● request access, correction or deletion;● receive information regarding disclosures;● withdraw consent;● object to or restrict certain processing;● opt out of certain marketing activities;● obtain information in a portable format; and● appeal or complain regarding the handling of a privacy request.
PACIFIC does not sell personal information and does not knowingly share personal information for cross-context behavioural advertising.Nothing in this Privacy Policy limits any mandatory rights available under applicable law.16. CHANGES TO THIS PRIVACY POLICYWe may update this Privacy Policy periodically to reflect:● changes to our services;● changes to our website or technologies;● changes to our processing activities;● legal or regulatory developments; or● improvements to our privacy and governance practices.The current version will be published on our website with an updated revision date.Where changes materially affect how we use personal information, we will provide additional notice where required by law.17. CONTACTFor privacy questions, requests, complaints or concerns, contact:
PACIFIC CREATIVE UK LTD86–90 Paul StreetLondonEC2A 4NEUnited Kingdom.Email: [email protected]: pacificcreative.co.uk

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